In anticipation of the release of DreamWorks’ movie “ABOMINABLE” available now on Digital and Blue-Ray, Gourmet Trading Company is thrilled to bring the film’s adorably magical yeti, Everest, to their packages of blueberries from November 2019-January 2020.
The Everest-branded labels will be on various sizes of packaging with product from Chile, Peru, and Argentina. “This is a wonderful combination as blueberries are featured predominantly in the movie” states Luciano Fiszman, Blueberry Category Manager, “It’s a feel-good story with plentiful supplies of blueberries all featuring the character Everest on the packages”.
Retailers joining the promotion will be part of this family-fun film that dominated the box office this fall, taking advantage of aggressive advertising and promotion done by Universal Pictures Home Entertainment.
The #1 original animated movie of the year, Abominable is a heartwarming and humorous story that follows teenage Yi as she encounters a young Yeti on the roof of her apartment building in China, she and her mischievous friends, Jin and Peng , name him “Everest” and embark on an epic quest to reunite the magical creature with his family at the highest point on Earth. But the trio of friends will have to stay one-step ahead of Burnish , a wealthy man intent on capturing a Yeti, and zoologist Dr. Zara to help Everest get home.
Brimming with magic, music, and laugh-out-loud fun, ABOMINABLE is the perfect film for the whole family. Make your holidays extra special this season by adding Gourmet blueberries to your favorite holiday dishes and share the magic of ABOMINABLE by bringing it home for the holidays!
Link to website: https://www.dreamworks.com/movies/abominable