Smurfberries Are Back As Gourmet Trading Company Teams with Columbia Pictures/ Sony Pictures Animation’s “The Smurfs 2”

In anticipation of the release of Columbia Pictures and Sony Pictures Animation’s The Smurfs™ 2, in theaters July 31st, Gourmet Trading Company is bringing back the iconic characters to the labels on their packages of California, Oregon and British Columbia blueberries.

As part of the promotion, from June 15th through September 30th, consumers can enter Gourmet Trading Company’s The Smurfs 2 Sweepstakes for a chance to win a trip for four to Hollywood and Gourmet Trading Company’s Blueberry Farm in Bakersfield. Entry information and rules can be find, and the sweepstakes information will also be on the labels. No purchase necessary. Void where prohibited.

“After the success of our previous co-promotion for The Smurfs theatrical and home entertainment release, we are excited to bring back smurfberries!” said Julia Inestroza, Marketing Director. “This is one of our most popular promotions. When blueberries become smurfberries, packaging becomes a collectible as consumers seek out a complete set. We’re thrilled to be teaming up with The Smurfs 2.”

Gourmet Trading Company blueberry labels for 6oz, 11 oz, and 18 oz packages will feature six different Smurf characters, along with the sweepstakes information, until the end of August.

Follow the promotion on Gourmet Trading Company’s facebook and twitter pages along with the promotion’s twitter account @Smurfberries.

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